Remember “back in the day” when you’d spend hours staring at 3D pictures of your favourite national parks or stories from your favourite movie franchises? Sure, you might have the latest VR headset these days, but that’s not nearly as much fun or retro-cool! Throw it back with reels of the work of your favourite Palm Springs Modern architects with View•Modernism.

We’re launching a series of fun, collectible reels featuring all-new 3D photography of the works of classic Midcentury Modern architects…which you can either view with our viewers or give yourself a good excuse to raid the attic and blow the dust off your classic ViewMaster® viewer.

The first reels and viewers will launch at Palm Springs Modernism Preview Week this October, and will be available for Modernism Week 2020.

Got a house? let’s make a reel.

Think your midcentury house would make a great reel? Chances are, we do too! Let’s talk. We’re planning to make a few trips down to Palm Springs over the course of 2019. Perhaps a reel of your house could be for sale at Modernism Week next year…or could be the next piece of marketing for your design/architecture firm or vacation rental!